Hi there!

My name is Cap Watkins and I'm the Platform Design Director for QuickBooks. Prior to that, I was the Head of Product Design at Lattice where I led a full UI and navigation refresh, as well as our forays into integrating AI with our product lines.

Previously, I was CXO at Primary, where I was responsible for Engineering, Design, Product and People (oh my!). While there, I directed a full brand refresh as well as a migration of the ecommerce platform from self-owned to Shopify.

I was also the VP of Design at BuzzFeed, where I managed Product Design, and did various stints managing Brand Design, our IT Department and Branded Content Operations. I started and ran programs like Hack Week, Manager Dens (support groups for managers) and even the annual and midyear review processes for our Technology team.

Before BuzzFeed, I worked with design teams at Etsy and Amazon, and was the first designer at a handful of startups that didn’t quite make it.